Davey Chiro Website Refresh

Project Overview

Davey Chiro’s website had been online for over a decade and had built up strong search visibility and consistent traffic over the years. However, the design and user experience had begun to feel outdated. During the holiday period of 2023, I was contacted by Exordia Creative about collaborating on a redesign project. By March 2024, the project moved into active development with a new Webflow build. A key requirement was preserving the SEO value the site had accumulated over many years, ensuring the redesign did not disrupt existing search performance.

What We Changed

This was a focused one-month refresh project centered around improving usability while maintaining the site's search structure.

• Redesigned the UX to make services easier to understand and navigate.
• Improved layout structure and visual hierarchy across core pages.
• Supported updated photography to better represent the clinic and environment.
• Collaborated with Exordia Creative during design iteration and implementation.

Outcome

The refreshed site modernized the clinic’s online presence while protecting the search visibility it had built over many years.

• Preserved existing SEO value and rankings.
• Delivered a cleaner and more accessible user experience.
• Completed the full redesign and launch within a one-month timeline.