CASE STUDY
Davey Chiro Website Refresh
2024-03-15
Evidence Used
Each case study is written from project delivery notes, client context, launch outcomes, and measurable result points available from the engagement.
Results Snapshot
- Modernized a 10+ year old website
- Maintained existing SEO rankings and traffic
- Improved clarity of services and booking pathways
Written by Matt Kealey
Matt is a Chatham-based web designer focused on local SEO, conversion strategy, and practical website systems for small businesses. Read Matt's bio.
Project Overview
Davey Chiro’s website had been online for over a decade and had built up strong search visibility and consistent traffic over the years. However, the design and user experience had begun to feel outdated. During the holiday period of 2023, I was contacted by Exordia Creative about collaborating on a redesign project. By March 2024, the project moved into active development with a new Webflow build. A key requirement was preserving the SEO value the site had accumulated over many years, ensuring the redesign did not disrupt existing search performance.
What We Changed
This was a focused one-month refresh project centered around improving usability while maintaining the site's search structure.
- Redesigned the UX to make services easier to understand and navigate.
- Improved layout structure and visual hierarchy across core pages.
- Supported updated photography to better represent the clinic and environment.
- Collaborated with Exordia Creative during design iteration and implementation.
Outcome
The refreshed site modernized the clinic’s online presence while protecting the search visibility it had built over many years.
- Preserved existing SEO value and rankings.
- Delivered a cleaner and more accessible user experience.
- Completed the full redesign and launch within a one-month timeline.