CASE STUDY
One Hundred King Coming Soon Launch
2024-07-10
Evidence Used
Each case study is written from project delivery notes, client context, launch outcomes, and measurable result points available from the engagement.
Results Snapshot
- Website delivered in under 10 days
- 20,000+ visitors during initial launch window
- Generated interest from potential retail tenants
Written by Matt Kealey
Matt is a Chatham-based web designer focused on local SEO, conversion strategy, and practical website systems for small businesses. Read Matt's bio.
Project Overview
One Hundred King is a major redevelopment project in downtown Chatham led by Rob Myers and his team. As the project prepared for its public reveal, a website was needed to introduce the development and generate interest from potential retail tenants. I collaborated with the Exordia Creative team to design and launch a conversion-focused coming soon page that could clearly present the project while capturing inquiries from businesses interested in leasing space.
The project moved quickly due to the upcoming public announcement.
What We Built
The website was designed and launched in under ten days, focusing on clarity, credibility, and conversion for commercial tenants.
- Designed a focused launch landing page for the redevelopment project.
- Structured messaging to appeal to retail and commercial tenants.
- Built clear inquiry pathways for leasing interest.
- Supported the public announcement of the development project.
Outcome
Following the public reveal, the website received significant traffic as the project was introduced to the community.
- Over 20,000 visitors accessed the site during the initial launch period.
- The landing page helped introduce the redevelopment to potential retail partners.
- The project established an early digital presence for the One Hundred King development.
The building is currently nearing completion, with the redevelopment expected to be finished in 2026.