Pebbles Gravel Website & SEO Rebuild

Project Overview

Pebbles Gravel had an older website that had accumulated SEO value over time, but many of its backlinks and internal pathways were no longer functioning correctly. This created issues for both search performance and user navigation.

Working alongside the Exordia Creative team, the goal of the project was to rebuild the website with an SEO-first structure while improving how visitors explored products and requested quotes.

What We Changed

The project focused on restoring the site’s technical structure while improving conversion and usability.

• Repaired broken backlink pathways and improved internal linking.
• Reorganized page structure to better support search visibility.
• Implemented a clearer conversion flow for quote inquiries.
• Preserved the original visual style to maintain brand consistency.
• Added a modal system allowing visitors to easily browse different stone and gravel products.

SEO Snapshot

Outcome

The updated site provided a stronger technical foundation while improving the customer browsing experience.

• Improved discoverability through cleaner SEO structure.
• Made gravel and stone products easier to explore.
• Created a clearer path for visitors to request quotes.