R3 Restomod Website Overhaul

Project Overview

R3 Restomod’s existing website showcased impressive custom car builds but lacked the structure needed to convert visitors into consultation inquiries. Several parts of the site were incomplete, and the overall design no longer reflected the quality of the brand’s work.

Working alongside a marketing agency, the goal of the project was to rebuild the website into a conversion-focused platform while maintaining the visual identity expected from a custom automotive brand.

What We Changed

The project began with the development of a design moodboard to establish the visual direction for the new site. From there, the website was rebuilt with a stronger focus on structure, performance, and conversion.

• Completely redesigned the website to better match the restomod automotive aesthetic.
• Rebuilt gallery and project pages to improve browsing and storytelling.
• Created individual service pages to improve SEO and search visibility.
• Improved page performance for media-heavy layouts.
• Retained the client’s existing booking system as part of the conversion flow.

Outcome

The finished website better reflected the craftsmanship behind R3 Restomod’s builds while improving how visitors move from inspiration to consultation.

• Stronger presentation of custom vehicle projects.
• Improved structure for search visibility across services.
• A more complete and professional digital presence.

The client was highly satisfied with the final result and the updated direction of the site.