ARCStage — Case Study

Overview

ARCStage is a rhythm game arcade and entertainment venue. I was referred to the business months before they opened, and they needed a strong online presence to build anticipation, communicate their concept, and drive early interest before launch.

My Role

I designed the project from the ground up, starting with an initial Coming Soon page and expanding it into a full website as the business got closer to opening. My focus was on creating a bold, high-energy brand experience while keeping the layout clear, modern, and conversion-friendly.

The Challenge

ARCStage is a niche venue, and the website needed to quickly explain what it is, why it’s worth visiting, and how it differs from a typical arcade. The visual design also needed to feel exciting and immersive without becoming overwhelming or hard to navigate.

The Solution

I explored multiple visual directions and spent time refining the look and feel until the branding matched the atmosphere of the arcade. The final site delivers a polished, neon-inspired aesthetic while maintaining strong content structure and usability. Key elements included:

• A high-impact hero section with clear messaging
• Strong visual identity tailored to the rhythm game arcade niche
• Clear section flow to guide users through the experience
• Easy-to-find details for new visitors and potential customers

Outcome

ARCStage launched successfully and has built strong early momentum, currently sitting at 30+ five-star reviews. The website helped support the opening by building trust, generating excitement, and presenting ARCStage as a unique destination for the local community and rhythm game fans.